Professional Search Engine Research
When it comes to search engine optimization, keyword research might be the most important part to a successfull SEO campaign or pay per click (PPC) campaign. This is why you should count on the professionals at Real Virtual Advertising to help you determine the exact keywords your business needs to target. We can research your entire industry and show you the exact keywords search engine users are using to find businesses just like yours online. We use several different programs to compile a list of hundreds of keywords. After this, we can help guide your way in narrowing down the list to the most beneficial keywords for your website. We will listen to your input and we will give you advice each step of the way, as well.
We will provide you with a mass amount of research data pertaining to the keyword phrases used in your industry. We will also provide you with the competitiveness of these keywords, the search volume per keyword, the estimated pay per click fee per keyword and a complete list of suggested keywords we think are best fit for your company. We will answer any questions you may have and also help you understand exactly what your competition is doing to achieve results online. With our help, you can give your website a great jumpstart on becoming a successfull online business. Contact us today to get started on your search engine research.
The Importance of Keyword Research
Keyword research is vital to the success of your wesite and search engine optimization campaign. Customers will never find you if you pick the wrong keywords. You will waste alot of time and energy, which will result in losing money and obtaining a ranking that didn't really help your site. You also don't want to take a brand new website and try to achieve first page rankings for the most competitive keywords in your industry. This will waste alot of your time as well because until the entire SEO process has been completed, you will never rank for these keywords. You need to use less competitive keywords for a new website until the site has achieved some backlinks and been around for awhile to prove itself.
Don't Think You Know
When it comes to keywords, don't think that you already know the terms a customer is going to use to find your website. It is difficult to predict how a paying customer is going to find it. Some customers will research a product down to the model number and then search to see which websites offer the best price on that exact product. Another thing you don't want to do is think that "big dollar" terms are most important for rankings. It is a waste of your time and money to be ranked for something that no one would associate with your site. This is why it is very important to do your keyword research and determine the exact number of searches and the competiveness of a keyword or phrase. Try finding local terms being used to find businesses like yours in your local area. Local based keywords can be much cheaper when it comes to PPC campaigns and they are much less competitive when it comes to SEO.
Creating The List
You want to create a list of potential keywords that pertain directly to your business or product. Think about what a customer would type in if they were trying to locate your type of business. You can generally use a keyword research tool to see the exact number of searches being conducted on a monthly basis on Google, Yahoo and MSN. Start off by entering a general term and then when a program like Google's Adword research tool brings back the results, take note of the top ten searched keyword phrases. You can then search each of these keywords individually to build a wide array of keyword terms used to find your type of business. Ask friends for some help on what they would type in. Also, take a look at your competitor's Meta Keyword tag to see what words they are targeting.
Finalizing Your Keyword List
You may want to create a spreadsheet to let you visually see each word's conversion rate, search volume and competition rate. This will help you narrow down the keywords you want to use for PPC campaigns and the ones you want to use in your search engine optimization. Go through your list and pick the terms that target the theme of your site best. Make sure you have a list of both broad and targeted words. Targeted terms are usually easier to rank for and help bring you the most pertinent traffic to a new website. Broad search terms will bring you more traffic, but may not always bring you the specific visitors you are looking for. You will always pay less for a broad keyword phrase when running a pay per click campaign.
Plan Your Attack
Start thinking about how to incorporate your keywords into your website, if you are building a brand new site. You want to really concentrate on going after three or four keywords per page. It isn't possible to optimize one single page for ten differnt keywords. In general you don't want to use more than one or two for competitive keywords or you may hurt your chances of ranking for anything. You want to avoid repeating the terms too many times and it should not sound forced. Try to keep the keyword density of the phrase to a range of 3-7 percent. Generally the top ranking sites have a keyword density of around 2-3 percent. Keywords should also be included in the Title Tag, Meta Description Tags, Meta Keywords Tag, Headings, Alt text, Anchor Text and in the first part of your page. It is usually a good idea to start off the first sentence of your main text with the most important keyword phrase.